Breaking Down Barriers Rejection is never pleasant. It isn’t inspiring. It isn’t motivating in the moment. And it’s definitely not something founders or salespeople should pretend to enjoy. A 'yes' will always feel better than a 'no'; that’s the simple truth. However, here is the part most people miss: rejection, when handled properly, becomes one of the most reliable sources of intelligence you will ever receive. It’s not a gift. It’s not great, but it is valuable if you tre