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Redefining Venture Building in Wellness, Sport & Lifestyle
Green Earth Brands is a strategic holding company and venture builder creating scalable, category-defining brands at the intersection of wellness, sport, lifestyle, and community.
We believe that great ventures are not just imagined, they’re built through strong systems, operational excellence, and purpose-driven strategy. From flagship brands to joint ventures and licensing partnerships, our goal is to unlock long-term value for people, places, and investors alike
Our Purpose
To accelerate the development of premium wellness and lifestyle ventures that create lasting cultural and economic impact across Asia and beyond.
We focus on projects that combine strong business fundamentals with elevated experience design, sustainability thinking, and community relevance.
Our Approach
We bring a full-stack venture building model that blends:
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Strategic development & operational playbooks
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Brand creation, positioning, and activation
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Club & space design consultation
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Systems licensing and IP replication
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Expansion and scaling strategy
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Our approach balances creativity with commercial execution, ensuring that ideas translate into real-world, scalable operations.
Our Portfolio Philosophy
Our portfolio begins with Padel 88, a modern wellness and sports experience that reshapes how communities engage, train, and connect. This venture sets the foundation for our approach to scalability, operational clarity, and community impact.
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Beyond flagship brands, GEB supports select ventures through licensing, co-development, and joint investment structures, with a focus on:
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Movement & sport-based businesses
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Lifestyle hospitality concepts
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Fitness, recovery, and community hubs
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Digital wellness ventures
Our Values
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Wellness-Driven: We prioritize holistic well-being in every project.
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System-Led: Efficiency, replicability, and scale matter.
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Design-Minded: We believe brand is not just what we say; it’s what people feel.
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Purpose-Aligned: Our ventures must contribute meaningfully to people and place.
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Growth-Oriented: We build with scale, sustainability, and long-term value in mind.
Why It Matters
Asia is experiencing a lifestyle and wellness renaissance. We’re here to lead it, thoughtfully, operationally, and with purpose. Green Earth Brands exists to support the next generation of ventures that move people physically, emotionally, and economically.
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